Hi! I am Lyndal, the creator of Es Una.
Like many families, mine love spending time at the beach each summer. When my kids were young, they and my husband would wear a rashie (or rash vest) but I could never find one that didn’t fit like a sausage skin. So, I wrapped myself in a towel or wore a t-shirt!
One Christmas, my 13-year-old daughter wanted to replace the rashie she'd outgrown. It had lost all of its elastication and, when wet, hung down almost to her knees. She needed a new one but wanted it to fit like a t-shirt, not a glove. We searched all the surf shops and, when we couldn’t find anything, we went online. All we could find to give a relaxed fit was a size 18 men's rashie.
As I sat on the beach that Summer and pondered her problem, I realised that she wasn’t the only one who didn't want to squeeze into a rashie. There were mums everywhere wearing sarongs or kaftans and many fully clothed. They weren't able to splash or play with their kids in the water.
When we returned from holidays, I scoured the Internet for a rashie for myself too. All I could find were rash vests that were more about function than fashion. They were tight and figure-hugging; not what either of us wanted to wear. I found many different types of bathing suits to enhance, support and reveal, but nothing to fulfil the purpose of sun protection, swimming and body confidence.
I took my research further and interviewed women of all ages. I found that 70% of those surveyed wanted to set an example for their children by wearing a rashie; however, only 10% did because they could only find tight fitting rashies like a second skin that hugged their curves in all the wrong ways. According to a British survey on body confidence, 36% of women stop exercise because they’re too embarrassed about the way they look while they’re doing it. I found a similar sentiment in my survey and it saddened me to think about the number of women who give up going to the beach or pool with their families for the same reason.
I was motivated to deliver a smarter swimwear solution and that's how Es Una was founded in 2016. My goal is to provide comfort, coverage and confidence so that all women can enjoy the beach.
Es Una is named after my grandmother, Una. Una was a bright, intelligent and practical go-getter. Never leaving home without a splash of pink lipstick, Una was the first to try anything new - and she did so with gusto and enjoyment.
When naming Es Una, I took Una's name and added to it to become 'es una'. The English translation of 'es una' (Spanish) is ‘she is’ which introduces a sense of readiness and enablement to our brand.
'She is' enables us to define ourselves, which is what Una did.
A progressive and playful optimist, Una’s legacy lives on as part of my creations. You can read more about Una in this blog.