What exactly is melanoma?

You may have noticed that it's #melanomamarch and we're raising awareness through our website, blog and social pages. Why? Because Australia has one of the highest rates of melanoma in the world. It is the third most common cancer, and it is the most common cancer among people aged 15-39 years. We'd like to help address this.

Melanoma is a type of skin cancer that develops in melanocytes, the cells that produce pigment in the skin. It can occur anywhere on the body, but it is most commonly found on areas that are exposed to the sun, such as the face, neck, arms, and legs. In fact, UV radiation to responsible for over 95% of melanomas, so it's important to be sunsafe as melanoma is a serious and potentially deadly form of skin cancer. It can spread to other parts of the body if not caught and treated early.

The high incidence of melanoma in Australia is believed to be due to several factors, including our location near the equator, the high levels of UV radiation in the sun, and the popularity of outdoor activities and sports. Being involved in outdoor pursuits is no 'excuse' to reduce your skin safety vigilance. There are plenty of purpose built fabrics and styles of clothing designed to provide sun protection while enjoying the great outdoors.

Here's our Knot Top - just one example! It's a women's short sleeve rash vest, providing cover for your shoulders and decolletage. Made from UPF50+ fabric, it reduces the worry of UV rays impacting your skin.

You can find out more information about melanoma from Melanoma Institute Australia.

Find our UPF50+ fabric modest swimwear for women that covers up and protects your skin in our collection. Women's modest swimwear, women's rash vests, swim dresses, swim shorts and beach pants.